Skip to the beginning of the images gallery

Law of Advertising, Marketing and Promotions, The

Name: Law of Advertising, Marketing and Promotions, The
Brand: Law of Advertising, Marketing and Promotions, The
SKU: 709ONL
Price: 657 USD
Availability: InStock

Annual Subscription with Automatic Renewal

Have a question about discounted site licenses, billing options, Or opting out of automatic renewal/update services? Email us or call 1.877.807.8076.

Be the first to review this product

Online + eBook $657.00

In stock

Only %1 left

SKU

709ONL

Auto Renewal

Annual Subscription Book Product

Qty

View and Edit Cart

The Law of Advertising, Marketing and Promotions explains the complex and evolving legislative, regulatory, court-based, and self-regulatory rules governing advertising content and practices.

Details

The Law of Advertising, Marketing and Promotions is an essential reference for navigating the intricate legal landscape that governs advertising practices. As advertising permeates every aspect of modern life especially through digital and social media this comprehensive treatise offers timely guidance on the evolving framework of laws, regulations. From addressing false advertising under the Lanham Act to understanding when and how a competitor’s name can be used in keyword advertising, this resource answers the critical legal questions raised by traditional and emerging advertising techniques. It delves into statutes, regulatory guidelines, self-regulatory rules like those from television networks and the Children’s Advertising Review Unit (CARU), and relevant case law. This guide helps professionals anticipate and manage legal risks. It covers intellectual property concerns, including trademark infringement and fair use, as well as specialized rules for certain industries and products. The Law of Advertising, Marketing and Promotions equips legal counsel and marketers with the insight needed to ensure compliance and minimize exposure.

Updated as needed—no extra charge for updates during your subscription.

Additional Information

Additional Information
SKU	709ONL
Division Name	LJP
Volumes	1
Product Types	Books
Brand	LJP
Jurisdiction	National
ISBN	978-1-58852-172-9
Page Count	0
Edition	0

Reviews

Write Your Own Review

Only registered users can write reviews. Please Sign in or create an account

Sample Chapter

Icon	Label	Description	Type	Size	Download
	ljp-709-Advertising-Law		pdf	90.8 KB	Download

Table Of Contents

View PDF

Author Info

Bruce P. Keller

Bruce P. Keller supervises the Intellectual Property Litigation practice at Debevoise & Plimpton LLP. His experience covers all areas of intellectual property and media law, including false advertising, unfair competition, right of publicity, trademark, copyright and sports related matters. He is consistently ranked as one of the nations leading lawyers in these areas by a number of industry publications and, over the last 25 years, has successfully litigated a number of precedential advertising-related matters.

In addition to maintaining a full-time litigation practice, Mr. Keller has taught at The Berkman Center for Internet and Society at Harvard Law School and, in May 2008, received the Berkman Award, the Centers highest honor, for his pro bono service as a lawyer, educator and co-director of the Centers clinical program. He has also been Counsel to the International Trademark Association (INTA).

Mr. Keller received a B.S. from Cornell University in 1976 and his J.D. from Boston University in 1979.

David H. Bernstein

David H. Bernstein is a litigation partner in the New York office of Debevoise & Plimpton LLP. He has handled a wide range of high profile intellectual property matters involving false advertising, trademark and trade dress infringement and dilution, Internet and domain name law, anti-counterfeiting, copyright infringement, right of publicity, misappropriation, trade secret and patent infringement matters. Mr. Bernstein is recognized as a leading intellectual property practitioner by such publications as the IFLR Benchmark Litigation Guide, Chambers USA and Legal 500 US.

Mr. Bernstein is also an adjunct professor at George Washington University Law School where he teaches Advanced Trademark Law. He was formerly Counsel to the International Trademark Association (INTA) and currently chairs INTA_x0019_s U.S. Amicus Brief Subcommittee. He has written and lectured widely on IP law issues. Mr. Bernstein received his A.B. magna cum laude from Princeton Universitys Woodrow Wilson School of Public and International Affairs in 1985, his M.Sc. from the London School of Economics and Political Science in 1986, and his J.D. from Yale Law School in 1989. He served as Law Clerk to the Honorable Robert E. Keeton, US District Court for the District of Massachusetts, from 1989-1990.

Paul D. Rubin

Paul D. Rubin is a partner in the Washington D.C. office of Debevoise & Plimpton LLP. His practice includes all areas of advertising law with a focus on Federal Trade Commission (FTC) investigations and counseling. He also routinely appears before the National Advertising Division of BBB National Programs (NAD). Mr. Rubin has particular expertise on the intersection of advertising law and FDA-regulated companies, including pharmaceutical, device, and consumer product companies. As Chair of the firm’s FDA regulatory practice and co-chair of the firm’s Healthcare and Life Sciences Group, he routinely advises life sciences and consumer product companies on complex advertising and promotion issues including false advertising litigation under Section 43(a) of the Lanham Act. He is a frequent author and lecturer on FTC and FDA law and has guest lectured at the University of Pennsylvania Law School. Mr. Rubin graduated magna cum laude with a B.S. in Economics from the Wharton School of Business in 1989, and graduated cum laude from the University of Pennsylvania Law School in 1992.

Jared Kagan

Jared I. Kagan is a counsel in the New York office of Debevoise & Plimpton LLP, as part of the Intellectual Property group. His practice includes litigation and counselling on trademark, false advertising, copyright, and defamation matters, and he has litigated cases in state and federal courts, before the Trademark Trial and Appeal Board and before the National Advertising Division of the BBB National Programs. Mr. Kagan represented Kind, LLC, and prevailed, in the first case to go fully through the National Advertising Division’s fast track SWIFT resolution process that the NAD launched in 2020. Mr. Kagan’s other recent advertising, trademark and IP cases include representations of Frontier Communications, WeWork, Abbott Labs, BodyArmor, Bank of America, and Costco. Mr. Kagan graduated from Cornell University with a B.S. in Industrial and Labor Relations in 2007, and graduated summa cum laude from New York Law School in 2010, where he was a Dean’s Scholar and John Marshall Harlan Scholar.

Satisfaction Guarantee: You will always have a full 30 days from receipt in which to review any book. If you don’t want the book, simply return it in resalable condition within 30 days of receipt and write “cancel” on the invoice. If you paid by credit or debit card you will receive a full refund of the purchase price (excluding return shipping & handling). eBook returns are only available if the eBook has not yet been downloaded and updates made available during any subscription term are not refundable.
For more information about online access and our downloadable EPUB format see our FAQ.