If you are responsible for getting the word out about your firm, then you know your time is too valuable to waste testing every possible marketing strategy. So how can you learn about the latest, most-effective strategies for marketing your law firm? Simply read Marketing The Law Firm®—the monthly newsletter that shows you the most sophisticated, effective marketing strategies used in law firms today.
Articles in Marketing The Law Firm® have focused on topics such as: enhancing your firm's placement in popular search engine results; marketing your firm both locally and internationally; and creating a corporate culture that attracts and retains the best personnel and clientele. You'll also benefit from articles on: dealing with the press; co-sponsoring seminars; initiating strategic alliances; making the most of high-profile cases and lawyers; conducting client surveys; using automated marketing databases; developing an effective referral network; renewing business relationships with former clients; and developing potential rainmakers.