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LMA Roles & Compensation Survey

NOTE: This is available only through Legal Compass. Contact our Sales team at 888-770-5647 or by email [email protected] for information.

This is available only through Legal Compass. Contact our Sales team at 888-770-5647 or by email [email protected] for information.

In association with the Legal Marketing Association, the Roles & Compensation Survey is the most comprehensive analytical resource for reviewing and setting compensation for legal marketers and their staff. The Survey examines staffing and compensation of the top marketing positions in law firms with 50 or more attorneys. This information establishes benchmarks related to compensation, benefits, bonus, total cash and stock options for five in-house positions.


The Survey will help you measure your marketing department against comparable departments and will provide a meaningful baseline against which to evaluate the equity and competitiveness of the compensation system you currently use.





Staff size


Benefits packages


Positions analyzed:


Department Head


Senior Manager






Firm Size

Census Region

Census Division


Major Metropolitan Area

Location Type




This report, conducted by ALM Legal Intelligence on behalf of the Legal Marketing Association, provides an overview of compensation data for lead marketers at law firms in the U.S. and Canada with 50 or more attorneys. Firms and firm contacts were not limited solely to LMA members, but inclusive of all firms that qualify, culled from lists provided by LMA and ALM Legal Intelligence.


Data was collected via e-mail invitations to a Web-based survey conducted between August 21, 2012, and October 15, 2012. Lead marketers at 882 firms who were known to have 50 or more attorneys were invited to respond to the survey. A total of 200 usable responses were received.

Note: Full members of LMA receive a copy of the complete survey. . Click below to access the LMA site.



* The Roles and Compensation Survey is an LMA member benefit, it resides on our website behind our password protected area. You will need to login to the LMA website to view the survey. If you no longer have your password, please visit http://www.legalmarketing.org/LegalMarketingAssociationMemberLogin/LegalMarketingAssociationResetMyPassword/tabid/652/Default.aspx to obtain new login credentials.


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