Fans, Followers and Connections: Social Media ROI for Law Firms
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Our report is based on the findings of an online survey designed to gauge how law firms are using social media and social networking platforms and assess the costs and benefits. A total of 179 legal professionals took part in the survey, which was conducted between December 15,2011, and January 17, 2012. Of those responding, 77 were attorneys, including 11 law firm managing partners. Of the remainder, 30 were chief marketing officers or marketing directors at their firms, with the rest in public relations and various other administrative positions.
Nearly a quarter of respondents (23 percent) work at firms with more than 1,000 lawyers; 29 percent at firms with 501 to 1,000 lawyers; just under a third (32 percent) at firms with 76 to 500 lawyers; 6 percent at firms with 21 to 75 lawyers; and 10 percent at firms with 20 or fewer lawyers. Our findings did not show any significant difference in the use of social media or social networking sites according to firm size.