Perception of expertise is the #1 criterion that clients use when selecting legal counsel. But how can a client know how expert you really are? Creating a perception of expertise requires a strategic and sustained marketing effort to position you and your practice.
This extremely practical program will focus on the strategies that lawyers can use to identify their practice focus for marketing and to position themselves for business.
This webinar will cover:
- How to define your practice and identify your target audience(s)
- Effective ways to position yourself and your practice, including discussions of blogs, bios, presentations, proposals and more
- How to make good decisions about your marketing activities
- Tips for successful implementation
The program includes a Q &A session at the end of the program with Sally SchmidtPANELISTSSally J. Schmidt
Schmidt Marketing, Inc.
Sally J. Schmidt, the first president of the Legal Marketing Association (LMA), is the president of Schmidt Marketing, Inc. Her company has served hundreds of client law firms throughout the US, Canada, New Zealand, Mexico and Australia.
Ms. Schmidt has taught Principles of Marketing at the University of Minnesota, where she received her M.B.A. (in marketing). She is also the former Director of Client Relations and Marketing for a 100-attorney firm and a well-known author and lecturer on law firm marketing topics.
In 2007, Ms. Schmidt was inducted into the LMA Hall of Fame and received the organization's Lifetime Achievement Award. She is the author of two successful marketing books: Marketing the Law Firm: Business Development Techniques and Business Development for Lawyers: Strategies for Getting and Keeping Clients.
MODERATORElizabeth Lampert
Director
Web Audio Conference Division
Law Journal Newsletters
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Email: abrescia@alm.com or
Call: 212-457-7706