A roadmap for transforming your firm into a thriving enterprise.
Henry offers new ways of thinking about law firm marketing and management. The foundation for his work can be found in his book, Marketing the Legal Mind, Turning New Perspectives Into Powerful Opportunities.
Advance Praise
"I'd put this book right up there with the classics of law firm management, such as those by David Maister, and service marketing, such as Harry Beckwith's Selling the Invisible."
–Attorney Steve Barrett
June 2004 PM Forum Magazine
"A roadmap for transforming your firm into a thriving enterprise." – Jonathan Maile, Partner, Tharpe and Howell LLP
"A must-read!" – Harry Ruffalo, Professor, University of Wisconsin School of Law and author of INTRODUCTION TO THE BUSINESS OF PRACTICING LAW
"This fascinating work combines business theory, human nature and even brain science in a compelling way." – Arnold Deutch, M.D., UCLA Clinical Professor, Psychiatry and Neurology.