Go to court with a research-based presentation strategy that will capture the jury's attention!
The Science of Courtroom Litigation: Jury Research and Analytical Graphics shows you how to develop and test case themes using valid jury research techniques and how to create effective graphics that educate and persuade the jury. It also shows you how to make the most of trial technology to streamline and strengthen your case.
The authors discuss the techniques involved in creating a rich, engaging story in a multimedia format to meet the needs of the modern visual “instant information” culture. They also explore how mass media coverage of crime, litigation and high-profile corporate scandals have changed juror expectations and how trial lawyers can adapt.
The Science of Courtroom Litigation: Jury Research and Analytical Graphics examines in detail the research and consulting services used at each stage of a case, including focus groups, witness preparation, mock trials, jury selection and community attitude surveys, shadow juries, post-verdict interviews, and others. It also provides a thorough introduction to the use of analytical graphics at trial. This includes examples from well-known cases, including the World Trade Center insurance litigation.