If your firm has a written strategic marketing plan, congratulations you are in an elite minority. Now your challenge is to keep it from becoming a dusty and unused paperweight and to leverage your hard work into something that generates tangible results. 
 
In this webinar, you will learn about the importance of a strategic marketing plan, hear from panel members with first-hand knowledge of the value of having and working a plan, and find about potential pitfalls in the development and implementation of a plan. Additional topics will include:

• Discovering the secrets of planning and why it maximizes your marketing success while minimizing your marketing expenditure
• Turning a written plan into an active process
• Using the plan to analyze and uncover trends from year to year
• Understanding how evaluating your results and revising your plan and tactics will result in maximum ROI

For bulk orders or small firm rates, please contact: abrescia@alm.com or call 212-457-7706