Best Practices for Recruiting and Retaining Top Legal Marketing Talent


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The market for top legal marketing talent is highly competitive, with salaries headed higher and higher.  The position of legal marketer is a demanding one, requiring a combination of skills, experience and personal attributes that is hard to find.  Department heads and others who lead teams of legal marketers report that trying to recruit and retain talent has become a huge part of their job.  
This webinar will provide you with guidance and helpful tips on both finding the best talent for the job and keeping that talent within your firm for as long as possible.  Topics include:

  • How to match the talent with the position
  • Critical attributes for success in legal marketing
  • How to find top talent and attract the best people to your firm
  • How to screen talent to ensure success
  • Key dos and don'ts

Factors that increase marketers' loyalty to your firm once they are there


Mary K. Young
Zeughauser Group

Merry Neitlich
Extreme Marketing

Wendy Whitney Taylor
Chief Marketing Officer
Hogan & Hartson

For bulk orders or small firm rates, please contact: abrescia@alm.com or call 212-457-7706

  • Availability: Available
  • Brand: Law Journal Newsletters
  • Product Type: Webinars
  • Edition: 0