Webinars

Overview

How would you describe yourself?

Clients don't hire law firms, they hire lawyers - which is why it's essential to present your firm's attorneys in the best possible light. Attorney biographies and descriptions of practice groups are a window into your firm's human capital. Informative, client-focused written materials can significantly enhance your firm's outreach and business development efforts and are often the first opportunity you have to make a good impression on potential clients.

Our panel of writing experts will discuss:

  • Why law firms dread the rewriting exercise
  • How to master what may feel like an overwhelming project
  • Common writing and style problems
  • Alternative writing styles that mimic journalistic writing
  • How to use written marketing materials to support important business development activities

PANELISTS
Liz Lindley, Esq.
Director, Public Relations & Writers For Lawyers, Jaffe Associates, Inc.

Ken Oettle, Esq.
Sills Cummis Epstein & Gross P.C., and Chair of the firm's Writing Program

Susan Remley
Business Development Consultant, Jaffe Associates, Inc.

MODERATOR
Elizabeth Lampert
Director
Web Audio Conference, Division, LJN

FOR BULK ORDERS AND SMALL FIRM RATES
Email: abrescia@alm.com or
Call: 212-457-7706