Building Brands and Protecting Trademarks in App Marketplaces

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From games to restaurant reservations, apps for smart phones and tablets address almost every topic imaginable. But there is a dark-side to this modern miracle.

Trademark infringers have exploited the software marketplaces opened by companies like Apple and Google by offering apps with names identical or confusingly similar to well-known brands. Serial infringers are winning because they often understand the new technology and online marketplaces better than the trademark owners.

This webinar explains how infringers operate; how to successfully police trademarks in the iTunes Store, Google Play, Facebook, YouTube and elsewhere; and how trademark owners can stamp out infringement and preserve their brands' integrity. Topics include:

  • Trademark basics, what constitutes infringement, and the line between inspiration and stealing
  • App development basics, including technology, standards, and procedures for approval
  • Types of infringement in online marketplaces, best practices for detecting infringement, and strategies for effective trademark enforcement

The webinar concludes with a Q&A.


I. Trademark Basics (40 minutes)

II. App Development Basics and the Relationship between Apps and Trademarks (25 minutes)

III. Enforcement Strategies (45 minutes)

IV. Q & A (10 minutes)


Dan Kelley is Chief Architect at Transmogrify, LLC, a company based in Conshohocken, Pennsylvania that specializes in the development of desktop software, web applications, and mobile applications.

Michael Leonard is a partner with the law firm of Panitch Schwarze Belisario & Nadel where he specializes in trademark and copyright law. He has extensive experience representing clients in opposition and cancellation proceedings before the U.S. Patent and Trademark Office's Trademark Trial and Appeal Board and U.S. District Courts.

John Sullivan is a partner with the law firm of Panitch Schwarze Belisario & Nadel, where he specializes on trademark, trade dress, and unfair competition law. He has extensive experience enforcing trademarks online and actively works.

**This program provides up to 2 hours of participatory CLE credit. Approval pending in CA, CO, GA, IL, NC, NJ, NV, NY, OR, PA, TX and VA. Self-study credit is also available for AK, AZ, ME, MO and ND. Credit is available in VA for On Demand Access only. For more information contact Alexandra Brescia at abrescia@alm.com.

Registrants have free access to the program for one year after the live event.

Alexandra Brescia

Email: abrescia@alm.com
Phone: 212-457-7706

  • Availability: Available
  • Brand: Law Journal Newsletters
  • Product Type: Webinars
  • Edition: 0